Are your networks smartphone friendly?
Prepare your networks for a surge in smartphone use and make sure you can offer the level of service your customers demand.
Smartphone penetration is growing fast with no end in sight. Penetration in mature markets is expected to reach 60% in the next 4 years while emerging markets will grow by an average yearly rate of 50% (2011-2015) according to a recent report by the Yankee Group. In 2015 we will find about 2.4 billion mobile phones of which 1.2 billion are smartphones.
Making sure your networks can handle the huge increase in data traffic as well as address issues such as increased smartphone signalling and reduced battery life on smartphones will be essential over the coming years as your customers look to choose providers who can best support their smartphones.
We’ll help you get the best out of your networks to offer your customers the best possible experience.
Extend battery life and reduce smartphone signalling
Our Cell_PCHand Network Controlled Fast Dormancy solutions are already addressing the issues of smartphone signalling and battery life. We can help you double the battery life for your customers and reduce smartphone signalling by up to 30% as we did for T-Mobile Netherland.
Optimize your networks
Managing smartphones intelligently is not just about smartphone signalling and battery life – it requires planning and optimization throughout the entire network.
Our HSPA and GSM networks are designed for optimized data payload and smartphone signalling management, while solutions like our Mobile Browsing Gateway can increase download speeds on smartphone handsets by up to 70%.
Predict data traffic patterns
Unpredicted surges in traffic – such as a new game release triggering millions of simultaneous downloads, or the British royal wedding in April 2011 causing YouTube traffic to spike by 39% above normal – can put your networks under strain.
With proactive-capacity planning and real-time reporting we can help you prepare for the unexpected so you take action to maintain the quality of service your customers demand.
The business benefits
- Improve customer experience
- Develop new revenue streams through smartphone services
- Increase customer satisfaction
- Reduce network congestion
The breadth of our solutions and consulting services addresses all areas of the smart phone business, from network optimisation, security, tariffs, customer service, insights and campaigning and Internet service development.
Our solutions start in the radio network controller (RNC) and packet core, where they address the most immediate need to control smartphone signalling volume growth and extend smartphone battery life for end users.
Managing smartphones intelligently requires planning and optimization of the smartphone experience throughout the entire network. So when we upgraded Telefónica O2’s central London mobile broadband network to meet smartphone demand, the improved service was due to network analysis, optimization and upgrades to O2’s base stations across the UK capital.
The deployment won the Global Telecoms Business Innovation Award 2010 and considerably improved the smartphone user experience on O2’s London network.
Having already deployed nearly 100 Cell-PCH projects worldwide, we have the experience and expertise to help you reduce smartphone signalling on your network and extend the smartphone battery life of your subscribers.
Learn more about how to make your network smartphone friendly.